In a world where clear white rum is becoming almost as neutral as vodka, KULA Organic is a stretch of the typical white rum. Poured neat, it has complex aromas of tropical fruit, like banana and pineapple, with a background buttery rum familiarity. The taste follows suit, but you will notice it is not overly sweet, almost dry and even gives hints of aged rum. With a little dilution it opens up considerably, developing fully into real, honest, flavorful rum, ready to compliment any tropical cocktail that it goes into. When most people experience KULA Organic for the first time they are surprised by the complexity and full flavored body it has.